Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

When you think of graphic design, do you think of artistic advertisements? Eye-grabbing graphics on websites? Stunningly arranged spreads in magazines? While these examples certainly fit under the graphic design definition, the term encompasses a lot: posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces—the list goes on.

Graphic design basics

To better understand the meaning of graphic design, it is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs.

These graphic design elements include:

• Color
• Form
• Line
• Shape
• Size
• Space
• Texture

Types of graphic design

• Website design involves creating engaging and intuitive web pages for users. This includes overall layout, color scheme and navigation.
• User experience (UX) design is focused on ensuring a website or application is easy and satisfying to use. These designers emphasize value, usability, adoptability and desirability.
• Motion graphics design—or animation—brings visual elements to life through special effects, TV shows, video games and movies.

Common graphic design jobs

• Graphic designer
• User experience (UX) designer
• Web designer
• Art director
• Creative director