Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.

The benefits of digital marketing are simply immense. This cost-effective tool provides convenience and accurate demographic targeting, enables faster and easier result measurement and tracking, allows for an effective collection of relevant data, widens market reach, and other advantages.

Digital marketing revolves around these 5Ds:

digital devices, digital platforms, digital media, digital data, and digital technology. The 5Ds facilitate efficient interaction between the brand and its target audience as well as provide insights into market behavior for better business strategy formulation and implementation.

Digital Marketing Assets

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realize how many digital marketing assets they have at their disposal. Check examples below:

• Your website
• Branded assets (logos, icons, acronyms, etc)
• Video content (video ads, product demos, etc)
• Images (infographics, product shots, company photos, etc)
• Written content (blog posts, eBooks, product descriptions, testimonials, etc)
• Online products or tools (SaaS, calculators, interactive content, etc)

Digital Marketing Strategies

Pay-Per-Click Advertising(PPC): is actually a broad term that covers any type of digital marketing where you pay for every user who clicks on an ad.

Paid Search Advertising: Google, Bing and Yahoo all allow you to run text ads on their Search Engine Results Pages (SERPs). Paid search advertising is one of the best ways to target potential customers who are actively searching for a product or service like yours.

Search Engine Optimization (SEO): If you don’t want to pay to show up in the SERPs, you can also use search engine optimization (SEO) to try and rank pages or blog posts on your site organically.

Social Media Marketing: Like SEO, social media marketing is the free, organic way to use social media platforms like Facebook or Twitter to market your business.

Content Marketing: Content marketing is another fairly broad digital marketing term. Content marketing covers any digital marketing effort that uses content assets (blog posts, infographics, eBooks, videos, etc) to build brand awareness or drive clicks, leads or sales.

Email Marketing: Email marketing is the oldest form of online marketing and it’s still going strong. Most digital marketers use email marketing to advertise special deals, highlight content (often as part of content marketing) or promote an event.